Talora Agency – Bilingual Creative Strategist (German/English)

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About us Talora Agency

Talora is a recruitment and workforce solutions company helping businesses hire locally, recruit globally, manage international talent and improve how their hiring works.

Job Title: Bilingual Creative Strategist (German/English)

Location: Remote Worldwide

Compensation: $5000

Overview

We are looking for an experienced Creative Strategist fluent in German and English to lead performance creative strategy for a growing Health & Wellness DTC brand.

You will own the creative process from customer and competitor research through concept development, scriptwriting, production, testing, and optimization. You should understand consumer psychology, direct-response copywriting, and what makes Meta ads convert.

Experience with supplements, nutraceuticals, or Health & Wellness brands is strongly preferred.

This is not a Social Media Manager or Graphic Designer role. We need a strategist who can turn research into compelling video ads designed to drive customer acquisition.

Independent freelancers only. Agencies and applicants representing agencies are not eligible.

Key Responsibilities

Conduct market, customer, and competitor research to identify customer pain points, desires, objections, buying motivations, and winning creative approaches.
Develop audience-specific creative angles, concepts, hooks, and scripts for UGC, VSLs, advertorials, testimonials, problem-solution ads, and other direct-response formats.
Write clear, actionable creative briefs and collaborate with video editors to ensure accurate execution.
Analyze Meta advertising performance and use insights to develop new concepts, test variations, and improve creative results.
Review finished ads, provide feedback, and continuously identify opportunities to improve creative performance and customer acquisition.

Requirements

Proven experience in creative strategy, direct-response marketing, or performance creative for DTC or e-commerce brands.
Fluent German and English communication skills, including the ability to develop compelling advertising scripts in German.
Strong research, direct-response copywriting, scripting, and creative briefing skills.
Solid understanding of Meta Ads, the Meta Ads Library, customer psychology, creative testing, and conversion-focused advertising.
Experience collaborating with video editors and translating creative concepts into finished advertisements.
Ability to analyze advertising performance and translate data into actionable creative decisions.
Strong communication, analytical thinking, and independent working skills.

Experience with supplements, nutraceuticals, U.S. consumer audiences, and Health & Wellness advertising is a strong advantage.

Who This Role Is Not For

This role is not suitable for candidates whose experience is primarily in social media management, organic content creation, graphic design, brand design, or general content creation without performance marketing experience.

We are looking for a strategist who understands customer acquisition and can develop, test, and improve video ads with performance in mind.

Location

Remote. Open to qualified candidates worldwide. German-speaking candidates are preferred, but fluent German and English are mandatory.

Application Requirements

1. Relevant Brand Experience

List the DTC, Health & Wellness, supplement, or nutraceutical brands you have worked with. Briefly explain your responsibilities across research, creative strategy, scripting, and execution.

2. Google Drive Portfolio: Mandatory

Provide an accessible Google Drive folder containing:

At least 15 of your best-performing creative briefs or direct-response scripts.
At least 15 corresponding finished video ads developed under your creative strategy and direction.

Match briefs or scripts to finished ads wherever possible. Include German-language advertising examples where available, identify your personal contribution, and share performance results where available.

Your portfolio must demonstrate research skills, strategic thinking, copywriting, creative direction, and the ability to develop effective performance ads.

Candidates who do not provide at least 15 creative briefs/scripts AND at least 15 finished video ads will not be shortlisted.

Ensure the folder is accessible without requesting permission.

3. Loom Video: Mandatory

Submit a Loom video recorded specifically for this application. Explain your practical approach to:

Customer, market, and competitor research, including the Meta Ads Library.
Identifying customer pain points, desires, objections, and buying motivations.
Developing creative angles, hooks, concepts, and direct-response scripts.
Researching creative formats, styles, trends, and visual approaches.
Taking concepts from research through briefing, production, and final execution.
Collaborating with video editors and communicating creative direction.
Analyzing advertising performance and deciding what to test or improve next.

Use specific examples from your work to demonstrate your thinking and decision-making. Where possible, walk through a campaign from research to final ad and explain its results.

The Loom video must address the topics above and demonstrate your German and English communication skills. Generic introductions or portfolio walkthroughs without substantive explanations will not qualify. Candidates who fail to meet this requirement will not be shortlisted.

Ensure the Loom link is accessible without requesting permission.

Key Performance Indicators

Quality and relevance of creative research and concepts.
Quality and effectiveness of creative briefs and scripts.
Creative testing consistency and winning creative rate.
Improvement in creative performance through iterations.
Ability to identify and develop successful creative angles.
Contribution to conversion and customer acquisition performance.

Hiring Process

Application review, portfolio and Loom evaluation, interview, practical creative strategy assessment, final interview, and offer.

Application Deadline unspecified

METHOD OF APPLICATION

Interested and Qualified candidates should use link below to apply

CLICK HERE TO APPLY

Only candidates who meet the mandatory application requirements will progress to the evaluation stage.